Articulate
MOTION DESIGN / ART DIRECTION. How do you make a complex product story impossible to scroll past? [Placeholder question]
Challenge [Placeholder]
[Placeholder copy — 78 words] Articulate needed to demonstrate AI capabilities for its flagship product while those features were still in early design, more than a year from release. The product evangelism team required a flexible, interactive prototype that could be shown in high-stakes presentations without committing to final UI. The challenge was to make a complex, unfinished product story feel tangible and exciting, using novel Figma techniques to simulate functionality that did not yet exist, while keeping the prototype adaptable as the design evolved.
Approach [Placeholder]
[Placeholder copy — 82 words] We treated the keynote slot as a design constraint, not a marketing request. Using advanced Figma prototyping — variables, conditional logic, and interactive components — we built a working simulation of the AI features that let presenters respond to live questions instead of clicking through fixed slides. The prototype was modular by design: individual flows could be updated in hours as the product vision shifted, and the same system generated teaser clips for social and internal alignment decks, keeping one coherent story across every touchpoint.